Marketing

"ACLK_DATA" Cookie

Google AdSense

Description

This cookie is used to help improve advertising. This targets advertising based on what's relevant to a user, to improve reporting on campaign performance.

Details

Cookie Name: ACLK_DATA
Category: Marketing
Service: Google AdSense
Duration: 5 minutes
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting ACLK_DATA. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting ACLK_DATA.

CCPA/CPRA (California)

Setting ACLK_DATA for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing ACLK_DATA with a Consent Banner

A consent management platform keeps ACLK_DATA blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the ACLK_DATA cookie require consent?

Yes. ACLK_DATA is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the ACLK_DATA cookie last?

ACLK_DATA typically persists for 5 minutes. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the ACLK_DATA cookie?

ACLK_DATA is set by Google AdSense. It is categorised as marketing.

How do I block or delete the ACLK_DATA cookie?

Visitors can delete ACLK_DATA at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.