Analytics
Learn how to use website analytics responsibly while respecting user privacy and maintaining compliance with consent regulations. Explore cookieless tracking alternatives, server-side analytics setups, consent-aware tag management, and how to configure tools like Google Analytics 4 to work seamlessly with your cookie consent solution.
Traffic Source and Consent Rates: Why Google Visitors Accept More Than DuckDuckGo Users
Cookie consent rates vary dramatically depending on where your visitors come from. Benchmark data shows that Google and Facebook referrals produce significantly higher acceptance rates, while privacy-focused search engines like DuckDuckGo correlate with much higher rejection. Understanding these patterns is essential for accurate analytics.
Server-Side Google Tag Manager: A Privacy-First Approach to Analytics
Server-side Google Tag Manager shifts data processing from the browser to your own server, giving you direct control over what reaches third parties. But moving tags server-side does not remove the obligation to obtain cookie consent - it simply changes where and how data flows.
Privacy-Preserving Analytics: Tools That Work Without Cookie Consent
Privacy-focused analytics platforms promise traffic data without cookies or consent banners. Plausible, Fathom, and Matomo cookieless mode each take a different approach, but the legal picture under the ePrivacy Directive is more nuanced than their marketing suggests.
Plausible vs Fathom vs Matomo: Privacy-Focused Analytics Compared
Plausible, Fathom, and Matomo each take a different approach to privacy-focused analytics. This comparison breaks down cookie usage, GDPR compliance, self-hosting options, and pricing to help you choose the right tool for your website.
How to Measure Marketing ROI When Half Your Visitors Reject Cookies
Cookie rejection rates above 50% in many European markets leave gaping holes in your analytics and attribution data. This guide covers practical strategies for recovering marketing ROI measurement through conversion modelling, server-side tagging, and first-party data collection.
Google Analytics 4 and Cookie Consent: What Data You Lose When Users Opt Out
When visitors reject analytics cookies, GA4 stops associating events with persistent user identifiers. This article breaks down which reports suffer, how Google's behavioural modelling attempts to recover lost data, and what practical steps you can take to maintain meaningful analytics.
Cookie Consent Rates by Industry: Benchmarks and What They Mean for Your Website
Cookie consent rates vary widely by industry, device type, and traffic source. Healthcare sites see opt-in rates above 60%, while ad-supported media sites struggle below 30%. Knowing where your sector stands helps you set realistic analytics expectations and design compliant banners that perform.
Conversion Modelling Explained: How Google Fills the Gaps When Consent Is Denied
When visitors reject cookies, Google uses conversion modelling to estimate the conversions you cannot directly measure. This article breaks down how Consent Mode v2 modelling works, the data thresholds required, and where the estimates fall short.
What Are Analytics Cookies? How They Work, Why They Need Consent, and How to Handle Them
Analytics cookies collect data about how visitors interact with your website - which pages they view, how long they stay, and where they came from. Under GDPR and the ePrivacy Directive, these cookies require explicit opt-in consent before they can be set. This guide covers what analytics cookies do, which ones tools like Google Analytics 4 place, and how to handle them without breaking the law.