Analytics
8 min read
How to switch to Tag Manager destinations and keep Consent Mode
Since 12 October 2026, an optimised Tag Manager container sends to Google Analytics, Google Ads and...
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Learn how to use website analytics responsibly while respecting user privacy and maintaining compliance with consent regulations. Explore cookieless tracking alternatives, server-side analytics setups, consent-aware tag management, and how to configure tools like Google Analytics 4 to work seamlessly with your cookie consent solution.
Articles in Analytics
Analytics
Guides
11 min read
Consent Mode with Server-Side GTM: End-to-End Setup
Consent Mode signals reach a server-side GTM container as URL parameters on every request. This guid...
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Analytics
9 min read
Consent Mode v2 vs Server-Side Tagging: Which One Does Your Site Actually Need?
Consent Mode v2 and server-side tagging solve different problems, so comparing them as rivals leads...
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Analytics
7 min read
"0% Consent Rate Detected in Some Regions": What This GTM Warning Means and How to Fix It
A 0% consent rate in some regions appears in Google Tag Manager when your container sends denied adv...
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Guides
7 min read
Microsoft Clarity and Cookie Consent: Complete Compliance Guide for 2026
Microsoft Clarity requires a valid consent signal before setting cookies for visitors in the EEA, UK...
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Analytics
8 min read
Why Google Analytics Traffic Drops After Adding a Cookie Banner (And How to Fix It)
Adding a cookie consent banner often causes a 30-50% drop in Google Analytics traffic. The visitors...
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Cookies
7 min read
Traffic Source and Consent Rates: Why Google Visitors Accept More Than DuckDuckGo Users
Cookie consent rates vary dramatically depending on where your visitors come from. Benchmark data sh...
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Cookies
7 min read
Server-Side Google Tag Manager: A Privacy-First Approach to Analytics
Server-side Google Tag Manager shifts data processing from the browser to your own server, giving yo...
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Analytics
8 min read
Privacy-Preserving Analytics: Tools That Work Without Cookie Consent
Privacy-focused analytics platforms promise traffic data without cookies or consent banners. Plausib...
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