Marketing

"HSID" Cookie

Google

Description

Download certain Google Tools and save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.

Details

Cookie Name: HSID
Category: Marketing
Service: Google
Duration: 2 years
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting HSID. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting HSID.

CCPA/CPRA (California)

Setting HSID for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing HSID with a Consent Banner

A consent management platform keeps HSID blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the HSID cookie require consent?

Yes. HSID is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the HSID cookie last?

HSID typically persists for 2 years. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the HSID cookie?

HSID is set by Google. It is categorised as marketing.

How do I block or delete the HSID cookie?

Visitors can delete HSID at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.