Does the UULE cookie need consent?

In the EU and the UK, yes. UULE is a marketing cookie and needs consent before it is set under the GDPR, the ePrivacy rules and PECR. Under the CCPA and CPRA, visitors can opt out of its use for cross-context behavioural advertising.

How long does the UULE cookie last?

UULE usually lasts 6 hours. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the UULE cookie?

UULE is set by Google. It is in the Marketing category.

How do I block or delete the UULE cookie?

Visitors can delete UULE in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts marketing cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Marketing

UULE cookie

Set by Google.

What it does

sends precise location information from your browser to Googles servers so that Google can show you results that are relevant to your location. The use of this cookie depends on your browser settings and whether you have chosen to have location turned on for your browser.

Cookie name: UULE
Category: Marketing
Provider: Google
Duration: 6 hours
Data source: Open Cookie Database (opens in a new tab)

Consent

Needed in the EU and the UK

UULE is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU): Prior consent is needed before setting UULE. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR: Consent is needed before setting UULE.
CCPA and CPRA (California): Setting UULE for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing UULE with a consent banner

A consent banner can keep the script that sets UULE waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds UULE and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

Related cookies