Marketing

"UULE" Cookie

Google

Description

sends precise location information from your browser to Googles servers so that Google can show you results that are relevant to your location. The use of this cookie depends on your browser settings and whether you have chosen to have location turned on for your browser.

Details

Cookie Name: UULE
Category: Marketing
Service: Google
Duration: 6 hours
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting UULE. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting UULE.

CCPA/CPRA (California)

Setting UULE for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing UULE with a Consent Banner

A consent management platform keeps UULE blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the UULE cookie require consent?

Yes. UULE is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the UULE cookie last?

UULE typically persists for 6 hours. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the UULE cookie?

UULE is set by Google. It is categorised as marketing.

How do I block or delete the UULE cookie?

Visitors can delete UULE at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.