Marketing

"TAID" Cookie

Google

Description

This cookie is used to link your activity across devices if you've previously signed in to your Google Account on another device. We do this to coordinate that the ads you see across devices and measure conversion events.

Details

Cookie Name: TAID
Category: Marketing
Service: Google
Duration: 14 days
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting TAID. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting TAID.

CCPA/CPRA (California)

Setting TAID for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing TAID with a Consent Banner

A consent management platform keeps TAID blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the TAID cookie require consent?

Yes. TAID is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the TAID cookie last?

TAID typically persists for 14 days. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the TAID cookie?

TAID is set by Google. It is categorised as marketing.

How do I block or delete the TAID cookie?

Visitors can delete TAID at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.