Does the cookies_accepted cookie need consent?

In the EU and the UK, yes. cookies_accepted is a marketing cookie and needs consent before it is set under the GDPR, the ePrivacy rules and PECR. Under the CCPA and CPRA, visitors can opt out of its use for cross-context behavioural advertising.

How long does the cookies_accepted cookie last?

cookies_accepted usually lasts 1 year. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the cookies_accepted cookie?

cookies_accepted is set by Google. It is in the Marketing category.

How do I block or delete the cookies_accepted cookie?

Visitors can delete cookies_accepted in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts marketing cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Marketing

cookies_accepted cookie

Set by Google.

What it does

This functionality cookie is simply to verify that you have allowed us to set cookies on your machine

Cookie name: cookies_accepted
Category: Marketing
Provider: Google
Duration: 1 year
Data source: Open Cookie Database (opens in a new tab)

Consent

Needed in the EU and the UK

cookies_accepted is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU): Prior consent is needed before setting cookies_accepted. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR: Consent is needed before setting cookies_accepted.
CCPA and CPRA (California): Setting cookies_accepted for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing cookies_accepted with a consent banner

A consent banner can keep the script that sets cookies_accepted waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds cookies_accepted and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

Related cookies