Marketing

"SSID" Cookie

Google

Description

Download certain Google Tools and save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.

Details

Cookie Name: SSID
Category: Marketing
Service: Google
Duration: 2 years
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting SSID. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting SSID.

CCPA/CPRA (California)

Setting SSID for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing SSID with a Consent Banner

A consent management platform keeps SSID blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the SSID cookie require consent?

Yes. SSID is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the SSID cookie last?

SSID typically persists for 2 years. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the SSID cookie?

SSID is set by Google. It is categorised as marketing.

How do I block or delete the SSID cookie?

Visitors can delete SSID at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.