Functional

"X-AB" Cookie

Snapchat · Snap Inc.

Description

This cookie is used by the website’s operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site.

Details

Cookie Name: X-AB
Category: Functional
Service: Snapchat
Vendor: Snap Inc.
Duration: 1 day
Popularity: 0.2% of scanned websites
Data Source: Open cookie db

Consent Requirement

This cookie is classified as functional. Under GDPR and similar regulations, explicit consent is recommended before setting this cookie.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Consent is recommended before setting X-AB. Functional cookies are only exempt when strictly necessary for a feature the visitor explicitly requested, such as remembering a language choice they just made.

UK GDPR & PECR

Same position as the EU rules: obtain consent unless the cookie qualifies for the strictly necessary exemption.

CCPA/CPRA (California)

Disclose X-AB in your privacy policy. If the stored data is shared with third parties, opt-out requests, including the Global Privacy Control signal, must be honoured.

Managing X-AB with a Consent Banner

A consent management platform keeps X-AB blocked until the visitor opts in to the functional category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the X-AB cookie require consent?

Usually yes. X-AB is a functional cookie, and unless it is strictly necessary for a feature the visitor explicitly requested, you should obtain consent before setting it.

How long does the X-AB cookie last?

X-AB typically persists for 1 day. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the X-AB cookie?

X-AB is set by Snapchat (vendor: Snap Inc.). It is categorised as functional.

How common is the X-AB cookie?

X-AB appears on about 0.2% of the websites scanned by Kukie.io, based on real scan data.

How do I block or delete the X-AB cookie?

Visitors can delete X-AB at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds functional cookies back until the visitor opts in.