Marketing

"X-AB" Cookie

Snapchat · Snap Inc.

Description

Set by Snapchat Ads (sc-static.net) to support A/B testing and personalization. This cookie helps measure ad performance and decide which ad or feature variation is shown to the visitor.

Details

Cookie Name: X-AB
Category: Marketing
Service: Snapchat
Vendor: Snap Inc.
Popularity: 0.2% of scanned websites
Data Source: Cookie is

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting X-AB. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting X-AB.

CCPA/CPRA (California)

Setting X-AB for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing X-AB with a Consent Banner

A consent management platform keeps X-AB blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the X-AB cookie require consent?

Yes. X-AB is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

Who sets the X-AB cookie?

X-AB is set by Snapchat (vendor: Snap Inc.). It is categorised as marketing.

How common is the X-AB cookie?

X-AB appears on about 0.2% of the websites scanned by Kukie.io, based on real scan data.

How do I block or delete the X-AB cookie?

Visitors can delete X-AB at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.