"_uetvid" Cookie
Microsoft Advertising
Description
Microsoft UET persistent cookie for ad targeting.
Details
- Cookie Name
- _uetvid
- Category
- Marketing
- Service
- Microsoft Advertising
- Duration
- 13 months
- Data Source
- Manual
Consent Requirement
This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.
Consent Requirements by Regulation
GDPR & ePrivacy (EU)
Explicit prior consent is required before setting _uetvid. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR & PECR
Explicit consent is required before setting _uetvid.
CCPA/CPRA (California)
Setting _uetvid for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.
Managing _uetvid with a Consent Banner
A consent management platform keeps _uetvid blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.
Frequently Asked Questions
Does the _uetvid cookie require consent?
How long does the _uetvid cookie last?
Who sets the _uetvid cookie?
How do I block or delete the _uetvid cookie?
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