Does the test_cookie cookie need consent?

In the EU and the UK, yes. test_cookie is a marketing cookie and needs consent before it is set under the GDPR, the ePrivacy rules and PECR. Under the CCPA and CPRA, visitors can opt out of its use for cross-context behavioural advertising.

How long does the test_cookie cookie last?

test_cookie usually lasts 15 minutes. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the test_cookie cookie?

test_cookie is set by Google DoubleClick. It is in the Marketing category.

How do I block or delete the test_cookie cookie?

Visitors can delete test_cookie in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts marketing cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Marketing

test_cookie cookie

Set by Google DoubleClick.

What it does

Used to check if the user browser supports cookies.

Cookie name: test_cookie
Category: Marketing
Provider: Google DoubleClick
Duration: 15 minutes
Data source: Kukie.io

Consent

Needed in the EU and the UK

test_cookie is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU): Prior consent is needed before setting test_cookie. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR: Consent is needed before setting test_cookie.
CCPA and CPRA (California): Setting test_cookie for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing test_cookie with a consent banner

A consent banner can keep the script that sets test_cookie waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds test_cookie and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

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