Analytics
Learn how to use website analytics responsibly while respecting user privacy and maintaining compliance with consent regulations. Explore cookieless tracking alternatives, server-side analytics setups, consent-aware tag management, and how to configure tools like Google Analytics 4 to work seamlessly with your cookie consent solution.
Microsoft Clarity Consent Mode: What It Is, How It Works, and How to Stay Compliant
Microsoft Clarity now enforces consent signals for visitors from the EEA, UK, and Switzerland. Without a valid consent mechanism, key features like session recordings and heatmaps are disabled. This guide covers how Clarity Consent Mode works, which cookies require consent, and the technical steps to implement ConsentV2 correctly.
Cookieless Tracking With Matomo: Does It Really Bypass Consent?
Matomo can track visitors without setting any cookies, but that does not automatically make it consent-free under German law. Section 25 of the TDDDG covers all access to a user's device, not just cookies, so the legal picture is more complex than many website owners assume.