Analytics
8 min read
Plausible vs Fathom vs Matomo for privacy-focused analytics
Plausible and Fathom are cookieless and cloud-first, while Matomo sets cookies by default, can turn...
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Measure with consent in place.
How to keep useful analytics when visitors can say no: Consent Mode, cookieless options and server-side tagging.
Articles in Analytics
Analytics
Analytics
7 min read
How to Measure Marketing ROI When Half Your Visitors Reject Cookies
Cookie rejection rates above 50% in many European markets leave gaping holes in your analytics and a...
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Analytics
9 min read
GA4 cookie consent and the data you lose when visitors opt out
GA4 sets two first-party cookies, _ga and _ga_<container-id>, each kept for 2 years, and in the EU a...
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Cookies
9 min read
Cookie consent rates in published studies, and what moves them
In a 2024 Bitkom survey of 1,013 internet users in Germany, 45% said they accept all cookies as a ru...
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Analytics
8 min read
Conversion Modelling Explained: How Google Fills the Gaps When Consent Is Denied
When visitors reject cookies, Google uses conversion modelling to estimate the conversions you canno...
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Cookies
10 min read
What are analytics cookies, and when do they need consent?
GA4 sets two cookies, _ga and _ga_<container-id>, and in the EU both need consent before they load....
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Cookies
9 min read
Microsoft Clarity Consent Mode: What It Is, How It Works, and How to Stay Compliant
Microsoft Clarity now enforces consent signals for visitors from the EEA, UK, and Switzerland. Witho...
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Cookies
9 min read
Matomo cookieless tracking and when it still needs consent
Cookieless Matomo groups visits with a server-side config_id hash instead of _pk_id cookies, but its...
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