Marketing

"MSPTC" Cookie

Microsoft Ads · Microsoft Corporation

Description

Used by Microsoft Advertising to help deliver more relevant ads, limit how often ads are shown, and measure the effectiveness of advertising campaigns.

Details

Cookie Name: MSPTC
Category: Marketing
Service: Microsoft Ads
Vendor: Microsoft Corporation
Popularity: 0.9% of scanned websites
Data Source: Cookie is

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting MSPTC. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting MSPTC.

CCPA/CPRA (California)

Setting MSPTC for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing MSPTC with a Consent Banner

A consent management platform keeps MSPTC blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the MSPTC cookie require consent?

Yes. MSPTC is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

Who sets the MSPTC cookie?

MSPTC is set by Microsoft Ads (vendor: Microsoft Corporation). It is categorised as marketing.

How common is the MSPTC cookie?

MSPTC appears on about 0.9% of the websites scanned by Kukie.io, based on real scan data.

How do I block or delete the MSPTC cookie?

Visitors can delete MSPTC at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.