Does the MSPTC cookie need consent?

In the EU and the UK, yes. MSPTC is a marketing cookie and needs consent before it is set under the GDPR, the ePrivacy rules and PECR. Under the CCPA and CPRA, visitors can opt out of its use for cross-context behavioural advertising.

How long does the MSPTC cookie last?

MSPTC usually lasts 1 year. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the MSPTC cookie?

MSPTC is set by Bing / Microsoft, from Microsoft Corporation. It is in the Marketing category.

How do I block or delete the MSPTC cookie?

Visitors can delete MSPTC in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts marketing cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Marketing

MSPTC cookie

Set by Bing / Microsoft.

What it does

This cookie registers data on the visitor. The information is used to optimize advertisement relevance.

Cookie name: MSPTC
Category: Marketing
Provider: Bing / Microsoft
Vendor: Microsoft Corporation
Duration: 1 year
Data source: Open Cookie Database (opens in a new tab)

Consent

Needed in the EU and the UK

MSPTC is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU): Prior consent is needed before setting MSPTC. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR: Consent is needed before setting MSPTC.
CCPA and CPRA (California): Setting MSPTC for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing MSPTC with a consent banner

A consent banner can keep the script that sets MSPTC waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds MSPTC and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

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