Does the OIDI cookie need consent?

In the EU and the UK, yes. OIDI is a marketing cookie and needs consent before it is set under the GDPR, the ePrivacy rules and PECR. Under the CCPA and CPRA, visitors can opt out of its use for cross-context behavioural advertising.

How long does the OIDI cookie last?

OIDI usually lasts 3 months. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the OIDI cookie?

OIDI is set by Bing / Microsoft. It is in the Marketing category.

How do I block or delete the OIDI cookie?

Visitors can delete OIDI in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts marketing cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Marketing

OIDI cookie

Set by Bing / Microsoft.

What it does

This cookie is used by the Bing advertising network for advertising tracking purposes.

Cookie name: OIDI
Category: Marketing
Provider: Bing / Microsoft
Duration: 3 months
Data source: Open Cookie Database (opens in a new tab)

Consent

Needed in the EU and the UK

OIDI is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU): Prior consent is needed before setting OIDI. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR: Consent is needed before setting OIDI.
CCPA and CPRA (California): Setting OIDI for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing OIDI with a consent banner

A consent banner can keep the script that sets OIDI waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds OIDI and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

Related cookies