_HPVN cookie
Set by Bing / Microsoft.
What it does
Analysis service that connects data from the Bing advertising network with actions performed on the website.
- Cookie name
- _HPVN
- Category
- Marketing
- Provider
- Bing / Microsoft
- Duration
- 1 year
- Data source
- Open Cookie Database (opens in a new tab)
Consent
_HPVN is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.
- GDPR and ePrivacy (EU)
- Prior consent is needed before setting _HPVN. Advertising and tracking cookies are never covered by the strictly necessary exemption.
- UK GDPR and PECR
- Consent is needed before setting _HPVN.
- CCPA and CPRA (California)
- Setting _HPVN for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.
Managing _HPVN with a consent banner
A consent banner can keep the script that sets _HPVN waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds _HPVN and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.
Find every cookie your website sets, sorted into categories.
Questions about _HPVN
Does the _HPVN cookie need consent?
How long does the _HPVN cookie last?
Who sets the _HPVN cookie?
How do I block or delete the _HPVN cookie?
Ask before cookies like this are set.
Kukie.io finds the cookies on your website, sorts them into categories and holds back known trackers until visitors agree.
Disclaimer
Kukie.io provides tools to collect and record consent. It is not legal advice, and using it does not by itself make a website compliant with any law.
