Analytics

"SM" Cookie

Microsoft Clarity

Description

Used for Clarity session management.

Details

Cookie Name: SM
Category: Analytics
Service: Microsoft Clarity
Duration: session
Data Source: Manual

Consent Requirement

This cookie is classified as analytics. Under GDPR, CCPA, and most privacy regulations, user consent is required before setting this cookie.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Prior consent is required before setting SM. Analytics cookies are not covered by the strictly necessary exemption; only a few regulators (for example France's CNIL) allow a narrow exemption for first-party audience measurement under strict conditions.

UK GDPR & PECR

Consent is required before setting SM. The ICO treats analytics cookies as non-essential.

CCPA/CPRA (California)

Disclose SM in your privacy policy and honour opt-out requests, including the Global Privacy Control signal, if the analytics data is shared or sold.

Managing SM with a Consent Banner

A consent management platform keeps SM blocked until the visitor opts in to the analytics category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the SM cookie require consent?

Yes. SM is an analytics cookie: under GDPR and the ePrivacy rules it may only be set after the visitor opts in, and CCPA requires disclosure plus an opt-out.

How long does the SM cookie last?

SM typically persists for session. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the SM cookie?

SM is set by Microsoft Clarity. It is categorised as analytics.

How do I block or delete the SM cookie?

Visitors can delete SM at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds analytics cookies back until the visitor opts in.