Does the VISITOR_INFO1_LIVE cookie need consent?

In the EU and the UK, yes. VISITOR_INFO1_LIVE is a marketing cookie and needs consent before it is set under the GDPR, the ePrivacy rules and PECR. Under the CCPA and CPRA, visitors can opt out of its use for cross-context behavioural advertising.

How long does the VISITOR_INFO1_LIVE cookie last?

VISITOR_INFO1_LIVE usually lasts 6 months. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the VISITOR_INFO1_LIVE cookie?

VISITOR_INFO1_LIVE is set by YouTube. It is in the Marketing category.

How do I block or delete the VISITOR_INFO1_LIVE cookie?

Visitors can delete VISITOR_INFO1_LIVE in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts marketing cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Marketing

VISITOR_INFO1_LIVE cookie

Set by YouTube.

What it does

Tries to estimate the users bandwidth on pages with integrated YouTube videos.

Cookie name: VISITOR_INFO1_LIVE
Category: Marketing
Provider: YouTube
Duration: 6 months
Data source: Kukie.io

Consent

Needed in the EU and the UK

VISITOR_INFO1_LIVE is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU): Prior consent is needed before setting VISITOR_INFO1_LIVE. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR: Consent is needed before setting VISITOR_INFO1_LIVE.
CCPA and CPRA (California): Setting VISITOR_INFO1_LIVE for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing VISITOR_INFO1_LIVE with a consent banner

A consent banner can keep the script that sets VISITOR_INFO1_LIVE waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds VISITOR_INFO1_LIVE and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

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