Does the YSC cookie need consent?

In the EU and the UK, yes. YSC is a marketing cookie and needs consent before it is set under the GDPR, the ePrivacy rules and PECR. Under the CCPA and CPRA, visitors can opt out of its use for cross-context behavioural advertising.

How long does the YSC cookie last?

YSC usually lasts until the browser closes. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the YSC cookie?

YSC is set by YouTube. It is in the Marketing category.

How do I block or delete the YSC cookie?

Visitors can delete YSC in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts marketing cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Marketing

YSC cookie

Set by YouTube.

What it does

Registers a unique ID to keep statistics of what YouTube videos the user has seen.

Cookie name: YSC
Category: Marketing
Provider: YouTube
Duration: session
Data source: Kukie.io

Consent

Needed in the EU and the UK

YSC is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU): Prior consent is needed before setting YSC. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR: Consent is needed before setting YSC.
CCPA and CPRA (California): Setting YSC for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing YSC with a consent banner

A consent banner can keep the script that sets YSC waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds YSC and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

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