Functional

"_gaexp" Cookie

Google Optimize

Description

Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.

Details

Cookie Name: _gaexp
Category: Functional
Service: Google Optimize
Duration: 90 days
Data Source: Open cookie db

Consent Requirement

This cookie is classified as functional. Under GDPR and similar regulations, explicit consent is recommended before setting this cookie.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Consent is recommended before setting _gaexp. Functional cookies are only exempt when strictly necessary for a feature the visitor explicitly requested, such as remembering a language choice they just made.

UK GDPR & PECR

Same position as the EU rules: obtain consent unless the cookie qualifies for the strictly necessary exemption.

CCPA/CPRA (California)

Disclose _gaexp in your privacy policy. If the stored data is shared with third parties, opt-out requests, including the Global Privacy Control signal, must be honoured.

Managing _gaexp with a Consent Banner

A consent management platform keeps _gaexp blocked until the visitor opts in to the functional category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the _gaexp cookie require consent?

Usually yes. _gaexp is a functional cookie, and unless it is strictly necessary for a feature the visitor explicitly requested, you should obtain consent before setting it.

How long does the _gaexp cookie last?

_gaexp typically persists for 90 days. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the _gaexp cookie?

_gaexp is set by Google Optimize. It is categorised as functional.

How do I block or delete the _gaexp cookie?

Visitors can delete _gaexp at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds functional cookies back until the visitor opts in.