Analytics

"_opt_awgid" Cookie

Google Optimize

Description

Cookies used for analytics help collect data that allows services to understand how users interact with a particular service. These insights allow services both to improve content and to build better features that improve the user's experience.

Details

Cookie Name: _opt_awgid
Category: Analytics
Service: Google Optimize
Duration: 24 hours
Data Source: Open cookie db

Consent Requirement

This cookie is classified as analytics. Under GDPR, CCPA, and most privacy regulations, user consent is required before setting this cookie.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Prior consent is required before setting _opt_awgid. Analytics cookies are not covered by the strictly necessary exemption; only a few regulators (for example France's CNIL) allow a narrow exemption for first-party audience measurement under strict conditions.

UK GDPR & PECR

Consent is required before setting _opt_awgid. The ICO treats analytics cookies as non-essential.

CCPA/CPRA (California)

Disclose _opt_awgid in your privacy policy and honour opt-out requests, including the Global Privacy Control signal, if the analytics data is shared or sold.

Managing _opt_awgid with a Consent Banner

A consent management platform keeps _opt_awgid blocked until the visitor opts in to the analytics category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the _opt_awgid cookie require consent?

Yes. _opt_awgid is an analytics cookie: under GDPR and the ePrivacy rules it may only be set after the visitor opts in, and CCPA requires disclosure plus an opt-out.

How long does the _opt_awgid cookie last?

_opt_awgid typically persists for 24 hours. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the _opt_awgid cookie?

_opt_awgid is set by Google Optimize. It is categorised as analytics.

How do I block or delete the _opt_awgid cookie?

Visitors can delete _opt_awgid at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds analytics cookies back until the visitor opts in.