Does the _hjIncludedInSample cookie need consent?

In the EU and the UK, yes. _hjIncludedInSample is an analytics cookie, so it may be set only after the visitor agrees. Under the CCPA, California residents can opt out if the data is sold or shared.

How long does the _hjIncludedInSample cookie last?

_hjIncludedInSample usually lasts 365 days. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the _hjIncludedInSample cookie?

_hjIncludedInSample is set by Hotjar. It is in the Analytics category.

How do I block or delete the _hjIncludedInSample cookie?

Visitors can delete _hjIncludedInSample in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts analytics cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Analytics

_hjIncludedInSample cookie

Set by Hotjar.

What it does

Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

Cookie name: _hjIncludedInSample
Category: Analytics
Provider: Hotjar
Duration: 365 days
Data source: Open Cookie Database (opens in a new tab)

Consent

Needed in the EU and the UK

_hjIncludedInSample is in the Analytics category. In the EU and the UK, analytics cookies need the visitor's consent before they are set. California's CCPA works differently: it lets residents opt out of the sale or sharing of their personal information.

GDPR and ePrivacy (EU): Prior consent is needed before setting _hjIncludedInSample. Analytics cookies are not covered by the strictly necessary exemption; only a few regulators (for example France's CNIL) allow a narrow exemption for first-party audience measurement under strict conditions.
UK GDPR and PECR: Consent is needed before setting _hjIncludedInSample. The ICO treats analytics cookies as non-essential.
CCPA and CPRA (California): Disclose _hjIncludedInSample in your privacy policy and honour opt-out requests, including the Global Privacy Control signal, if the analytics data is shared or sold.

Managing _hjIncludedInSample with a consent banner

A consent banner can keep the script that sets _hjIncludedInSample waiting until the visitor accepts analytics cookies. Kukie.io's cookie scanner finds _hjIncludedInSample and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

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