Marketing

"_routing_id" Cookie

Description

Allows users to share pictures via Pinterest / the Pin It button. Pinterest can collect statistical information about usage of their service.

Details

Cookie Name: _routing_id
Category: Marketing
Service: Pinterest
Duration: 1 day
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting _routing_id. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting _routing_id.

CCPA/CPRA (California)

Setting _routing_id for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing _routing_id with a Consent Banner

A consent management platform keeps _routing_id blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the _routing_id cookie require consent?

Yes. _routing_id is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the _routing_id cookie last?

_routing_id typically persists for 1 day. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the _routing_id cookie?

_routing_id is set by Pinterest. It is categorised as marketing.

How do I block or delete the _routing_id cookie?

Visitors can delete _routing_id at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.