Marketing

"is_eu" Cookie

Pinterest · Pinterest

Description

Parameter included in Pinterest event payloads to indicate whether a visitor is located in the EU/EEA. Used for applying consent requirements under GDPR when processing conversion and attribution data.

Details

Cookie Name: is_eu
Category: Marketing
Service: Pinterest
Vendor: Pinterest
Popularity: 0.4% of scanned websites
Data Source: Cookie is

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting is_eu. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting is_eu.

CCPA/CPRA (California)

Setting is_eu for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing is_eu with a Consent Banner

A consent management platform keeps is_eu blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the is_eu cookie require consent?

Yes. is_eu is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

Who sets the is_eu cookie?

is_eu is set by Pinterest. It is categorised as marketing.

How common is the is_eu cookie?

is_eu appears on about 0.4% of the websites scanned by Kukie.io, based on real scan data.

How do I block or delete the is_eu cookie?

Visitors can delete is_eu at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.