Does the _shopify_ga cookie need consent?

In the EU and the UK, yes. _shopify_ga is an analytics cookie, so it may be set only after the visitor agrees. Under the CCPA, California residents can opt out if the data is sold or shared.

How long does the _shopify_ga cookie last?

_shopify_ga usually lasts until the browser closes. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the _shopify_ga cookie?

_shopify_ga is set by Shopify. It is in the Analytics category.

How do I block or delete the _shopify_ga cookie?

Visitors can delete _shopify_ga in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts analytics cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Analytics

_shopify_ga cookie

Set by Shopify.

What it does

Shopify and Google Analytics.

Cookie name: _shopify_ga
Category: Analytics
Provider: Shopify
Duration: Session
Data source: Open Cookie Database (opens in a new tab)

Consent

Needed in the EU and the UK

_shopify_ga is in the Analytics category. In the EU and the UK, analytics cookies need the visitor's consent before they are set. California's CCPA works differently: it lets residents opt out of the sale or sharing of their personal information.

GDPR and ePrivacy (EU): Prior consent is needed before setting _shopify_ga. Analytics cookies are not covered by the strictly necessary exemption; only a few regulators (for example France's CNIL) allow a narrow exemption for first-party audience measurement under strict conditions.
UK GDPR and PECR: Consent is needed before setting _shopify_ga. The ICO treats analytics cookies as non-essential.
CCPA and CPRA (California): Disclose _shopify_ga in your privacy policy and honour opt-out requests, including the Global Privacy Control signal, if the analytics data is shared or sold.

Managing _shopify_ga with a consent banner

A consent banner can keep the script that sets _shopify_ga waiting until the visitor accepts analytics cookies. Kukie.io's cookie scanner finds _shopify_ga and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

Related cookies