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Marketing

_shopify_marketing cookie

Set by Shopify.

What it does

Holds Shopify marketing data for the storefront and checkout.

Cookie name
_shopify_marketing
Category
Marketing
Provider
Shopify
Duration
1 year
Data source
Kukie.io

Consent

Needed in the EU and the UK

_shopify_marketing is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU)
Prior consent is needed before setting _shopify_marketing. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR
Consent is needed before setting _shopify_marketing.
CCPA and CPRA (California)
Setting _shopify_marketing for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing _shopify_marketing with a consent banner

A consent banner can keep the script that sets _shopify_marketing waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds _shopify_marketing and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

Related cookies
Your own website

Find every cookie your website sets, sorted into categories.

Scan your website

Ask before cookies like this are set.

Kukie.io finds the cookies on your website, sorts them into categories and holds back known trackers until visitors agree.

Disclaimer

Kukie.io provides tools to collect and record consent. It is not legal advice, and using it does not by itself make a website compliant with any law.

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