Does the ai_user cookie need consent?

Usually yes. ai_user is a functional cookie, and unless it is strictly necessary for a feature the visitor asked for, it needs consent before it is set.

How long does the ai_user cookie last?

ai_user usually lasts 1 year. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the ai_user cookie?

ai_user is set by Microsoft Azure App Insights, from Microsoft Corporation. It is in the Functional category.

How do I block or delete the ai_user cookie?

Visitors can delete ai_user in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts functional cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Functional

ai_user cookie

Set by Microsoft Azure App Insights.

What it does

This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.

Cookie name: ai_user
Category: Functional
Provider: Microsoft Azure App Insights
Vendor: Microsoft Corporation
Duration: 1 year
Data source: Open Cookie Database (opens in a new tab)

Consent

Usually needed

ai_user is in the Functional category. Functional cookies usually need the visitor's consent, unless the cookie is strictly necessary for something the visitor asked for, such as remembering a language they just chose.

GDPR and ePrivacy (EU): Consent is needed before setting ai_user, unless it is strictly necessary for a feature the visitor asked for, such as remembering a language they just chose.
UK GDPR and PECR: The same as in the EU: consent first, unless the cookie qualifies for the strictly necessary exemption.
CCPA and CPRA (California): Disclose ai_user in your privacy policy. If the data it stores is shared with third parties, honour opt-out requests, including the Global Privacy Control signal.

Managing ai_user with a consent banner

A consent banner can keep the script that sets ai_user waiting until the visitor accepts functional cookies. Kukie.io's cookie scanner finds ai_user and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

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