Does the sd_identity cookie need consent?

In the EU and the UK, yes. sd_identity is an analytics cookie, so it may be set only after the visitor agrees. Under the CCPA, California residents can opt out if the data is sold or shared.

How long does the sd_identity cookie last?

sd_identity usually lasts 2 years. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the sd_identity cookie?

sd_identity is set by Vimeo. It is in the Analytics category.

How do I block or delete the sd_identity cookie?

Visitors can delete sd_identity in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts analytics cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Analytics

sd_identity cookie

Set by Vimeo.

What it does

Collects analytical tracking information about videos and enables the player to function properly.

Cookie name: sd_identity
Category: Analytics
Provider: Vimeo
Duration: 2 years
Data source: Open Cookie Database (opens in a new tab)

Consent

Needed in the EU and the UK

sd_identity is in the Analytics category. In the EU and the UK, analytics cookies need the visitor's consent before they are set. California's CCPA works differently: it lets residents opt out of the sale or sharing of their personal information.

GDPR and ePrivacy (EU): Prior consent is needed before setting sd_identity. Analytics cookies are not covered by the strictly necessary exemption; only a few regulators (for example France's CNIL) allow a narrow exemption for first-party audience measurement under strict conditions.
UK GDPR and PECR: Consent is needed before setting sd_identity. The ICO treats analytics cookies as non-essential.
CCPA and CPRA (California): Disclose sd_identity in your privacy policy and honour opt-out requests, including the Global Privacy Control signal, if the analytics data is shared or sold.

Managing sd_identity with a consent banner

A consent banner can keep the script that sets sd_identity waiting until the visitor accepts analytics cookies. Kukie.io's cookie scanner finds sd_identity and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

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