Does the vuid cookie need consent?

In the EU and the UK, yes. vuid is an analytics cookie, so it may be set only after the visitor agrees. Under the CCPA, California residents can opt out if the data is sold or shared.

How long does the vuid cookie last?

vuid usually lasts 2 years. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the vuid cookie?

vuid is set by Vimeo. It is in the Analytics category.

How do I block or delete the vuid cookie?

Visitors can delete vuid in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts analytics cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Analytics

vuid cookie

Set by Vimeo.

What it does

Collects data on the user visits to the website, such as which pages have been read.

Cookie name: vuid
Category: Analytics
Provider: Vimeo
Duration: 2 years
Data source: Kukie.io

Consent

Needed in the EU and the UK

vuid is in the Analytics category. In the EU and the UK, analytics cookies need the visitor's consent before they are set. California's CCPA works differently: it lets residents opt out of the sale or sharing of their personal information.

GDPR and ePrivacy (EU): Prior consent is needed before setting vuid. Analytics cookies are not covered by the strictly necessary exemption; only a few regulators (for example France's CNIL) allow a narrow exemption for first-party audience measurement under strict conditions.
UK GDPR and PECR: Consent is needed before setting vuid. The ICO treats analytics cookies as non-essential.
CCPA and CPRA (California): Disclose vuid in your privacy policy and honour opt-out requests, including the Global Privacy Control signal, if the analytics data is shared or sold.

Managing vuid with a consent banner

A consent banner can keep the script that sets vuid waiting until the visitor accepts analytics cookies. Kukie.io's cookie scanner finds vuid and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

Related cookies