Does the xs cookie need consent?

In the EU and the UK, yes. xs is a marketing cookie and needs consent before it is set under the GDPR, the ePrivacy rules and PECR. Under the CCPA and CPRA, visitors can opt out of its use for cross-context behavioural advertising.

How long does the xs cookie last?

xs usually lasts 1 year. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the xs cookie?

xs is set by Facebook. It is in the Marketing category.

How do I block or delete the xs cookie?

Visitors can delete xs in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts marketing cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Marketing

xs cookie

Set by Facebook.

What it does

Facebook session cookie.

Cookie name: xs
Category: Marketing
Provider: Facebook
Duration: 1 year
Data source: Kukie.io

Consent

Needed in the EU and the UK

xs is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU): Prior consent is needed before setting xs. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR: Consent is needed before setting xs.
CCPA and CPRA (California): Setting xs for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing xs with a consent banner

A consent banner can keep the script that sets xs waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds xs and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

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