Cookie Consent Is Not Email Consent: What Marketing Teams in Germany and the EU Need to Separate
Accepting marketing cookies is not the same legal act as agreeing to receive promotional email. Under the TDDDG, the GDPR and Section 7 UWG, German and EU marketing teams need separate, purpose-specific consent records, synchronised withdrawals and a suppression layer that survives CRM re-imports.
9 min read· Sep 21, 2026
Safari ITP and Cookie Consent: Why Visitors Keep Seeing Your Banner
Safari's Intelligent Tracking Prevention (ITP) deletes every cookie your site's JavaScript writes, including the one that stores a visitor's consent choice, after seven days of Safari use without a click on your site. That is why Safari visitors answer your banner again and again. This guide explains the current WebKit rules, how to tell ITP apart from other causes, what the ICO and CNIL expect, and which fixes actually survive Safari.
14 min read· Sep 21, 2026
Consent Mode with Server-Side GTM: End-to-End Setup
Consent Mode signals reach a server-side GTM container as URL parameters on every request. This guide walks through the full wiring: browser defaults, the gcs and gcd parameters, consent gating for non-Google tags, and how to test all four consent states before going live.
11 min read· Sep 17, 2026