Marketing

"DSID" Cookie

Google · Google Advertising Products

Description

Identifies signed-in users on non-Google sites to respect ad personalization settings

Details

Cookie Name: DSID
Category: Marketing
Service: Google
Vendor: Google Advertising Products
Duration: 2 weeks
Popularity: 0.1% of scanned websites
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting DSID. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting DSID.

CCPA/CPRA (California)

Setting DSID for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing DSID with a Consent Banner

A consent management platform keeps DSID blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the DSID cookie require consent?

Yes. DSID is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the DSID cookie last?

DSID typically persists for 2 weeks. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the DSID cookie?

DSID is set by Google (vendor: Google Advertising Products). It is categorised as marketing.

How common is the DSID cookie?

DSID appears on about 0.1% of the websites scanned by Kukie.io, based on real scan data.

How do I block or delete the DSID cookie?

Visitors can delete DSID at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.