_gcl_aw cookie
Set by Google Ads.
What it does
Google Ads conversion tracking cookie.
- Cookie name
- _gcl_aw
- Category
- Marketing
- Provider
- Google Ads
- Duration
- 3 months
- Data source
- Kukie.io
Consent
_gcl_aw is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.
- GDPR and ePrivacy (EU)
- Prior consent is needed before setting _gcl_aw. Advertising and tracking cookies are never covered by the strictly necessary exemption.
- UK GDPR and PECR
- Consent is needed before setting _gcl_aw.
- CCPA and CPRA (California)
- Setting _gcl_aw for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.
Managing _gcl_aw with a consent banner
A consent banner can keep the script that sets _gcl_aw waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds _gcl_aw and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.
- _gcl_au 3 months Marketing
- _gcl_dc 3 months Marketing
- _gcl_gb 3 months Marketing
- _gclxxxx 90 days Marketing
- Conversion 90 days Marketing
- _gcl_gs 90 Days Marketing
- _gac_gb_ 90 Days Marketing
- FPGCLGB 90 Days Marketing
- FPGCLAW 90 Days Marketing
- ADS_VISITOR_ID 2 months Marketing
Find every cookie your website sets, sorted into categories.
Questions about _gcl_aw
Does the _gcl_aw cookie need consent?
How long does the _gcl_aw cookie last?
Who sets the _gcl_aw cookie?
How do I block or delete the _gcl_aw cookie?
Ask before cookies like this are set.
Kukie.io finds the cookies on your website, sorts them into categories and holds back known trackers until visitors agree.
Disclaimer
Kukie.io provides tools to collect and record consent. It is not legal advice, and using it does not by itself make a website compliant with any law.
