Marketing

"FPAU" Cookie

Google Analytics · Google Advertising Products

Description

Assigns a specific ID to the visitor. This allows the website to determine the number of specific user-visits for analysis and statistics.

Details

Cookie Name: FPAU
Category: Marketing
Service: Google Analytics
Vendor: Google Advertising Products
Duration: session
Popularity: 0.7% of scanned websites
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting FPAU. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting FPAU.

CCPA/CPRA (California)

Setting FPAU for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing FPAU with a Consent Banner

A consent management platform keeps FPAU blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the FPAU cookie require consent?

Yes. FPAU is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the FPAU cookie last?

FPAU typically persists for session. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the FPAU cookie?

FPAU is set by Google Analytics (vendor: Google Advertising Products). It is categorised as marketing.

How common is the FPAU cookie?

FPAU appears on about 0.7% of the websites scanned by Kukie.io, based on real scan data.

How do I block or delete the FPAU cookie?

Visitors can delete FPAU at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.