Marketing

"FPAU" Cookie

Google Ads · Google Advertising Products

Description

Used by Campaign Manager, Display & Video 360, Google Ads and Search Ads 360 to store user interaction and attribution data for ad performance measurement.

Details

Cookie Name: FPAU
Category: Marketing
Service: Google Ads
Vendor: Google Advertising Products
Popularity: 0.7% of scanned websites
Data Source: Cookie is

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.