_gcl_ls cookie
Set by Google Ads.
What it does
Used by Google AdSense to understand user interaction with the website by generating analytical data.
- Cookie name
- _gcl_ls
- Category
- Marketing
- Provider
- Google Ads
- Vendor
- Google Advertising Products
Consent
_gcl_ls is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.
- GDPR and ePrivacy (EU)
- Prior consent is needed before setting _gcl_ls. Advertising and tracking cookies are never covered by the strictly necessary exemption.
- UK GDPR and PECR
- Consent is needed before setting _gcl_ls.
- CCPA and CPRA (California)
- Setting _gcl_ls for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.
Managing _gcl_ls with a consent banner
A consent banner can keep the script that sets _gcl_ls waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds _gcl_ls and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.
- __Secure-1PSIDCC 2 years Marketing
- _gcl_aw 3 months Marketing
- _gcl_dc 3 months Marketing
- _gcl_gb 3 months Marketing
- _gclxxxx 90 days Marketing
- ADS_VISITOR_ID 2 months Marketing
- __Secure-3PSIDCC 2 years Marketing
- __Secure-3PSIDTS 2 years Marketing
- __Secure-1PSIDTS 2 years Marketing
- _gcl_au 3 months Marketing
1 vote from website owners who use Kukie.io.
- Marketing
- 1
Most votes: Marketing
Find every cookie your website sets, sorted into categories.
Questions about _gcl_ls
Does the _gcl_ls cookie need consent?
Who sets the _gcl_ls cookie?
How do I block or delete the _gcl_ls cookie?
Ask before cookies like this are set.
Kukie.io finds the cookies on your website, sorts them into categories and holds back known trackers until visitors agree.
Disclaimer
Kukie.io provides tools to collect and record consent. It is not legal advice, and using it does not by itself make a website compliant with any law.
