Marketing

"__Secure-ROLLOUT_TOKEN" Cookie

Youtube · Google LLC

Description

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

Details

Cookie Name: __Secure-ROLLOUT_TOKEN
Category: Marketing
Service: Youtube
Vendor: Google LLC
Duration: 180 days
Popularity: 12.5% of scanned websites
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting __Secure-ROLLOUT_TOKEN. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting __Secure-ROLLOUT_TOKEN.

CCPA/CPRA (California)

Setting __Secure-ROLLOUT_TOKEN for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing __Secure-ROLLOUT_TOKEN with a Consent Banner

A consent management platform keeps __Secure-ROLLOUT_TOKEN blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the __Secure-ROLLOUT_TOKEN cookie require consent?

Yes. __Secure-ROLLOUT_TOKEN is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the __Secure-ROLLOUT_TOKEN cookie last?

__Secure-ROLLOUT_TOKEN typically persists for 180 days. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the __Secure-ROLLOUT_TOKEN cookie?

__Secure-ROLLOUT_TOKEN is set by Youtube (vendor: Google LLC). It is categorised as marketing.

How common is the __Secure-ROLLOUT_TOKEN cookie?

__Secure-ROLLOUT_TOKEN appears on about 12.5% of the websites scanned by Kukie.io, based on real scan data.

How do I block or delete the __Secure-ROLLOUT_TOKEN cookie?

Visitors can delete __Secure-ROLLOUT_TOKEN at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.