Marketing

"__Secure-ROLLOUT_TOKEN" Cookie

YouTube · Google LLC

Description

Used by YouTube to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment.

Details

Cookie Name: __Secure-ROLLOUT_TOKEN
Category: Marketing
Service: YouTube
Vendor: Google LLC
Popularity: 12.5% of scanned websites
Data Source: Cookie is

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.