Does the tt_appInfo_v2 cookie need consent?

In the EU and the UK, yes. tt_appInfo_v2 is a marketing cookie and needs consent before it is set under the GDPR, the ePrivacy rules and PECR. Under the CCPA and CPRA, visitors can opt out of its use for cross-context behavioural advertising.

Who sets the tt_appInfo_v2 cookie?

tt_appInfo_v2 is set by TikTok Pixel, from TikTok Inc.. It is in the Marketing category.

How do I block or delete the tt_appInfo_v2 cookie?

Visitors can delete tt_appInfo_v2 in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts marketing cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Marketing

tt_appInfo_v2 cookie

Set by TikTok Pixel.

What it does

Stores app/page context information that helps TikTok attribute events correctly (e.g., which pixel, which page instance).

Cookie name: tt_appInfo_v2
Category: Marketing
Provider: TikTok Pixel
Vendor: TikTok Inc.

Consent

Needed in the EU and the UK

tt_appInfo_v2 is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU): Prior consent is needed before setting tt_appInfo_v2. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR: Consent is needed before setting tt_appInfo_v2.
CCPA and CPRA (California): Setting tt_appInfo_v2 for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing tt_appInfo_v2 with a consent banner

A consent banner can keep the script that sets tt_appInfo_v2 waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds tt_appInfo_v2 and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

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