Does the ttcsid_ cookie need consent?

In the EU and the UK, yes. ttcsid_ is a marketing cookie and needs consent before it is set under the GDPR, the ePrivacy rules and PECR. Under the CCPA and CPRA, visitors can opt out of its use for cross-context behavioural advertising.

Who sets the ttcsid_ cookie?

ttcsid_ is set by TikTok Pixel, from TikTok Inc.. It is in the Marketing category.

How do I block or delete the ttcsid_ cookie?

Visitors can delete ttcsid_ in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts marketing cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Marketing

ttcsid_ cookie

Set by TikTok Pixel.

ttcsid_*

What it does

Used to recognize and match events for TikTok advertising campaigns; helps with conversion attribution and ad optimization.

Cookie name: ttcsid_
Category: Marketing
Provider: TikTok Pixel
Vendor: TikTok Inc.

Consent

Needed in the EU and the UK

ttcsid_ is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU): Prior consent is needed before setting ttcsid_. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR: Consent is needed before setting ttcsid_.
CCPA and CPRA (California): Setting ttcsid_ for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing ttcsid_ with a consent banner

A consent banner can keep the script that sets ttcsid_ waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds ttcsid_ and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

Related cookies