Marketing

"msToken" Cookie

TikTok · TikTok Inc.

Description

Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.

Details

Cookie Name: msToken
Category: Marketing
Service: TikTok
Vendor: TikTok Inc.
Duration: 9 days
Popularity: 0.1% of scanned websites
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting msToken. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting msToken.

CCPA/CPRA (California)

Setting msToken for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing msToken with a Consent Banner

A consent management platform keeps msToken blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the msToken cookie require consent?

Yes. msToken is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the msToken cookie last?

msToken typically persists for 9 days. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the msToken cookie?

msToken is set by TikTok (vendor: TikTok Inc.). It is categorised as marketing.

How common is the msToken cookie?

msToken appears on about 0.1% of the websites scanned by Kukie.io, based on real scan data.

How do I block or delete the msToken cookie?

Visitors can delete msToken at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.