msToken cookie
Set by TikTok.
What it does
Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.
- Cookie name
- msToken
- Category
- Marketing
- Provider
- TikTok
- Vendor
- TikTok Inc.
- Duration
- 9 days
- Data source
- Open Cookie Database (opens in a new tab)
Consent
msToken is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.
- GDPR and ePrivacy (EU)
- Prior consent is needed before setting msToken. Advertising and tracking cookies are never covered by the strictly necessary exemption.
- UK GDPR and PECR
- Consent is needed before setting msToken.
- CCPA and CPRA (California)
- Setting msToken for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.
Managing msToken with a consent banner
A consent banner can keep the script that sets msToken waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds msToken and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.
- _tt_enable_cookie 13 months Marketing
- _ttp 13 months Marketing
- tt_csrf_token session Essential
- MONITOR_WEB_ID 3 months Marketing
- tt_appInfo Marketing
- tt_pixel_session_index Marketing
- ttcsid_ Marketing
- ttcsid 1 year Marketing
- tt_sessionId Marketing
- ttwid 1 year Marketing
Find every cookie your website sets, sorted into categories.
Questions about msToken
Does the msToken cookie need consent?
How long does the msToken cookie last?
Who sets the msToken cookie?
How do I block or delete the msToken cookie?
Ask before cookies like this are set.
Kukie.io finds the cookies on your website, sorts them into categories and holds back known trackers until visitors agree.
Disclaimer
Kukie.io provides tools to collect and record consent. It is not legal advice, and using it does not by itself make a website compliant with any law.
