Cookies
Learn how website cookies work, the different types of cookies, and how to manage them effectively to stay compliant with privacy regulations. Discover the difference between first-party and third-party cookies, understand session vs persistent cookies, and find out which cookies require explicit user consent under current data protection laws.
App Tracking Transparency vs Cookie Consent: How Apple's Framework Compares to GDPR
Apple's App Tracking Transparency and GDPR cookie consent are often confused, but they address different problems in different scopes. ATT controls access to the IDFA on iOS devices, while GDPR governs all personal data processing. Most apps operating in the EU need both frameworks working together.
AMP Pages and Cookie Consent: How to Add a Banner on Accelerated Mobile Pages
AMP pages restrict custom JavaScript, which makes adding a cookie consent banner more difficult than on standard websites. The amp-consent component is the official solution, but it comes with limitations around granular category-based consent that every publisher should understand.
Amazon Publisher Services and Consent: APS Cookie Requirements Explained
Amazon Publisher Services sets cookies through header bidding integrations on publisher websites. Understanding APS cookie requirements, the Amazon Consent Signal, and TCF integration is critical for staying compliant with GDPR and ePrivacy rules.
Age-Gating and Cookie Consent: How to Handle Visitors Under 16
GDPR Article 8 sets the digital age of consent at 16, but EU member states can lower it to 13. If your website attracts younger visitors, your cookie banner must account for age-gating, parental authorisation, and country-specific thresholds.
Abandoned Cart Emails and Cookie Consent: When Tracking Requires Permission
Cart abandonment tracking involves cookies, tracking pixels, and email remarketing - each with distinct consent requirements. This guide breaks down when you need permission under GDPR and the ePrivacy Directive, and how the soft opt-in exception applies.
How to Block Cookies on Your Website Before Consent (and Why You Must)
Blocking non-essential cookies before consent is a legal requirement under the GDPR and ePrivacy Directive - not a best practice. This guide covers the three main technical methods for cookie blocking: manual script markup, Google Tag Manager triggers, and automatic CMP-based blocking.
CCPA Cookie Consent: What California Law Actually Requires (and What It Doesn't)
The CCPA does not require opt-in cookie consent the way the GDPR does. California law follows an opt-out model - you can set cookies immediately, but must let visitors refuse the sale or sharing of their personal information. Getting the details wrong can still cost six figures, as recent enforcement actions prove.
Google Consent Mode v2: What It Is, How It Works, and How to Set It Up
Google Consent Mode v2 is a required framework that tells Google tags how to behave based on your visitors' cookie consent choices. It introduces two new parameters - ad_user_data and ad_personalization - and affects everything from conversion tracking to remarketing audiences for EEA traffic.
GDPR Cookie Consent Requirements: What Your Website Must Do to Stay Compliant
GDPR cookie consent requires prior, informed, and unambiguous opt-in before any non-essential cookies are placed on a visitor's device. Enforcement is accelerating across Europe, with the CNIL, ICO, and Dutch DPA issuing fines and warnings at record pace. This guide breaks down the legal framework, practical requirements, and common mistakes that still catch website owners off guard.