Cookies
Learn how website cookies work, the different types of cookies, and how to manage them effectively to stay compliant with privacy regulations. Discover the difference between first-party and third-party cookies, understand session vs persistent cookies, and find out which cookies require explicit user consent under current data protection laws.
What Is a Cookie Banner? How It Works, Why You Need One, and What the Law Requires
A cookie banner is the pop-up notice shown when someone first visits a website, explaining what cookies the site uses and collecting consent before any non-essential tracking begins. Getting it wrong can mean fines running into millions - but getting it right is straightforward once you understand the legal rules behind it.
What Are Analytics Cookies? How They Work, Why They Need Consent, and How to Handle Them
Analytics cookies collect data about how visitors interact with your website - which pages they view, how long they stay, and where they came from. Under GDPR and the ePrivacy Directive, these cookies require explicit opt-in consent before they can be set. This guide covers what analytics cookies do, which ones tools like Google Analytics 4 place, and how to handle them without breaking the law.
What Are Marketing Cookies? How They Work, Why They Need Consent, and What the Law Says
Marketing cookies are tracking technologies placed on a visitor's device to build advertising profiles, enable retargeting, and measure campaign performance. Under GDPR and the ePrivacy Directive, they require explicit opt-in consent before being set. This guide explains how they work, what the law demands, and how to handle them properly.
Shopify Cookies: Types, Uses and Compliance Tips for Store Owners
Shopify stores set several types of cookies automatically, from session tokens to analytics trackers. Understanding what each cookie does, whether it requires consent, and how to manage them is essential for meeting GDPR, ePrivacy and CCPA obligations.
Google Tag Manager and Cookies: Legal Requirements and Setup
Google Tag Manager does not set tracking cookies by itself, but it deploys the scripts that do. Learn how to configure your tags, triggers, and data layer to comply with strict European privacy regulations.
Types of Internet Cookies: What You Need to Know
Internet cookies come in many forms, each with distinct lifespans, origins, and legal implications. From session cookies that vanish when you close your browser to third-party tracking cookies that follow visitors across the web, the type of cookie determines whether you need consent before setting it.
Social Media Cookies: What Happens Behind Likes and Shares
Social media cookies are set by platforms like Meta, LinkedIn, TikTok and X when your website embeds their share buttons, pixels, or login widgets. They track visitors across sites for ad targeting and profiling - and under GDPR and the ePrivacy Directive, they require explicit consent before activation.
Opt-In vs Opt-Out: What They Mean and How to Comply
Opt-in consent requires users to take a clear action before data collection begins. Opt-out assumes consent by default unless the user actively refuses. Which model applies to your website depends on where your visitors are located and which privacy laws govern their data.
Facebook Cookies: How They Work, Power Ads, and Affect Compliance
Facebook relies on specific tracking technologies to monitor user activity across the web and power its advertising network. Managing these trackers correctly is a strict legal requirement under global privacy laws. Learn how the Meta Pixel functions and what website owners must do to collect valid consent.