Marketing

"A" Cookie

Google

Description

Google uses this cookies to make advertising more engaging to users and more valuable to publishers and advertisers

Details

Cookie Name: A
Category: Marketing
Service: Google
Duration: 17 days
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting A. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting A.

CCPA/CPRA (California)

Setting A for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing A with a Consent Banner

A consent management platform keeps A blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the A cookie require consent?

Yes. A is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the A cookie last?

A typically persists for 17 days. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the A cookie?

A is set by Google. It is categorised as marketing.

How do I block or delete the A cookie?

Visitors can delete A at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.