Does the A cookie need consent?

In the EU and the UK, yes. A is a marketing cookie and needs consent before it is set under the GDPR, the ePrivacy rules and PECR. Under the CCPA and CPRA, visitors can opt out of its use for cross-context behavioural advertising.

How long does the A cookie last?

A usually lasts 17 days. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the A cookie?

A is set by Google. It is in the Marketing category.

How do I block or delete the A cookie?

Visitors can delete A in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts marketing cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Marketing

A cookie

Set by Google.

What it does

Google uses this cookies to make advertising more engaging to users and more valuable to publishers and advertisers

Cookie name: A
Category: Marketing
Provider: Google
Duration: 17 days
Data source: Open Cookie Database (opens in a new tab)

Consent

Needed in the EU and the UK

A is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU): Prior consent is needed before setting A. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR: Consent is needed before setting A.
CCPA and CPRA (California): Setting A for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing A with a consent banner

A consent banner can keep the script that sets A waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds A and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

Related cookies