Analytics

"DV" Cookie

Google

Description

Used for logging and tracking purposes.

Details

Cookie Name: DV
Category: Analytics
Service: Google
Duration: session
Data Source: Manual

Consent Requirement

This cookie is classified as analytics. Under GDPR, CCPA, and most privacy regulations, user consent is required before setting this cookie.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Prior consent is required before setting DV. Analytics cookies are not covered by the strictly necessary exemption; only a few regulators (for example France's CNIL) allow a narrow exemption for first-party audience measurement under strict conditions.

UK GDPR & PECR

Consent is required before setting DV. The ICO treats analytics cookies as non-essential.

CCPA/CPRA (California)

Disclose DV in your privacy policy and honour opt-out requests, including the Global Privacy Control signal, if the analytics data is shared or sold.

Managing DV with a Consent Banner

A consent management platform keeps DV blocked until the visitor opts in to the analytics category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the DV cookie require consent?

Yes. DV is an analytics cookie: under GDPR and the ePrivacy rules it may only be set after the visitor opts in, and CCPA requires disclosure plus an opt-out.

How long does the DV cookie last?

DV typically persists for session. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the DV cookie?

DV is set by Google. It is categorised as analytics.

How do I block or delete the DV cookie?

Visitors can delete DV at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds analytics cookies back until the visitor opts in.