Does the MONITOR_WEB_ID cookie need consent?

In the EU and the UK, yes. MONITOR_WEB_ID is a marketing cookie and needs consent before it is set under the GDPR, the ePrivacy rules and PECR. Under the CCPA and CPRA, visitors can opt out of its use for cross-context behavioural advertising.

How long does the MONITOR_WEB_ID cookie last?

MONITOR_WEB_ID usually lasts 3 months. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the MONITOR_WEB_ID cookie?

MONITOR_WEB_ID is set by TikTok. It is in the Marketing category.

How do I block or delete the MONITOR_WEB_ID cookie?

Visitors can delete MONITOR_WEB_ID in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts marketing cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Marketing

MONITOR_WEB_ID cookie

Set by TikTok.

What it does

Used by the social networking service, TikTok, for tracking the use of embedded services.

Cookie name: MONITOR_WEB_ID
Category: Marketing
Provider: TikTok
Duration: 3 months
Data source: Open Cookie Database (opens in a new tab)

Consent

Needed in the EU and the UK

MONITOR_WEB_ID is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU): Prior consent is needed before setting MONITOR_WEB_ID. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR: Consent is needed before setting MONITOR_WEB_ID.
CCPA and CPRA (California): Setting MONITOR_WEB_ID for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing MONITOR_WEB_ID with a consent banner

A consent banner can keep the script that sets MONITOR_WEB_ID waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds MONITOR_WEB_ID and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

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