Marketing

"ttwid" Cookie

TikTok

Description

Used by the social networking service, TikTok, for tracking the use of embedded services.

Details

Cookie Name: ttwid
Category: Marketing
Service: TikTok
Duration: 1 year
Popularity: 0.1% of scanned websites
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting ttwid. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting ttwid.

CCPA/CPRA (California)

Setting ttwid for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing ttwid with a Consent Banner

A consent management platform keeps ttwid blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the ttwid cookie require consent?

Yes. ttwid is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the ttwid cookie last?

ttwid typically persists for 1 year. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the ttwid cookie?

ttwid is set by TikTok. It is categorised as marketing.

How common is the ttwid cookie?

ttwid appears on about 0.1% of the websites scanned by Kukie.io, based on real scan data.

How do I block or delete the ttwid cookie?

Visitors can delete ttwid at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.