Does the ttwid cookie need consent?

In the EU and the UK, yes. ttwid is a marketing cookie and needs consent before it is set under the GDPR, the ePrivacy rules and PECR. Under the CCPA and CPRA, visitors can opt out of its use for cross-context behavioural advertising.

How long does the ttwid cookie last?

ttwid usually lasts 1 year. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the ttwid cookie?

ttwid is set by TikTok. It is in the Marketing category.

How do I block or delete the ttwid cookie?

Visitors can delete ttwid in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts marketing cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Marketing

ttwid cookie

Set by TikTok.

What it does

Used by the social networking service, TikTok, for tracking the use of embedded services.

Cookie name: ttwid
Category: Marketing
Provider: TikTok
Duration: 1 year
Data source: Open Cookie Database (opens in a new tab)

Consent

Needed in the EU and the UK

ttwid is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU): Prior consent is needed before setting ttwid. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR: Consent is needed before setting ttwid.
CCPA and CPRA (California): Setting ttwid for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing ttwid with a consent banner

A consent banner can keep the script that sets ttwid waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds ttwid and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

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