Does the _tt_enable_cookie cookie need consent?

In the EU and the UK, yes. _tt_enable_cookie is a marketing cookie and needs consent before it is set under the GDPR, the ePrivacy rules and PECR. Under the CCPA and CPRA, visitors can opt out of its use for cross-context behavioural advertising.

How long does the _tt_enable_cookie cookie last?

_tt_enable_cookie usually lasts 13 months. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the _tt_enable_cookie cookie?

_tt_enable_cookie is set by TikTok. It is in the Marketing category.

How do I block or delete the _tt_enable_cookie cookie?

Visitors can delete _tt_enable_cookie in their browser's cookie settings. On your own website, a consent banner can keep the script that sets it waiting until the visitor accepts marketing cookies. Kukie.io's banner does this for known trackers by default, and for any other script you tag with its category.

Marketing

_tt_enable_cookie cookie

Set by TikTok.

What it does

Used by TikTok to check if cookies are enabled.

Cookie name: _tt_enable_cookie
Category: Marketing
Provider: TikTok
Duration: 13 months
Data source: Kukie.io

Consent

Needed in the EU and the UK

_tt_enable_cookie is in the Marketing category. In the EU and the UK, it needs the visitor's consent before it is set. Under California's CCPA, visitors can opt out of the sale or sharing of their personal information, including for cross-context behavioural advertising.

GDPR and ePrivacy (EU): Prior consent is needed before setting _tt_enable_cookie. Advertising and tracking cookies are never covered by the strictly necessary exemption.
UK GDPR and PECR: Consent is needed before setting _tt_enable_cookie.
CCPA and CPRA (California): Setting _tt_enable_cookie for cross-context behavioural advertising counts as sharing personal information: offer a "Do Not Sell or Share My Personal Information" opt-out and honour the Global Privacy Control signal.

Managing _tt_enable_cookie with a consent banner

A consent banner can keep the script that sets _tt_enable_cookie waiting until the visitor accepts marketing cookies. Kukie.io's cookie scanner finds _tt_enable_cookie and sorts it into a category. The banner holds back known trackers by default, and any other script you tag with its category waits too.

Learn more about script blocking

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