Marketing

"NID" Cookie

Google

Description

Registers a unique ID that identifies a returning user device for targeted ads.

Details

Cookie Name: NID
Category: Marketing
Service: Google
Duration: 6 months
Data Source: Manual

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting NID. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting NID.

CCPA/CPRA (California)

Setting NID for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing NID with a Consent Banner

A consent management platform keeps NID blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the NID cookie require consent?

Yes. NID is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the NID cookie last?

NID typically persists for 6 months. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the NID cookie?

NID is set by Google. It is categorised as marketing.

How do I block or delete the NID cookie?

Visitors can delete NID at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.