Necessary

"__hs_do_not_track" Cookie

HubSpot

Description

Prevents tracking code from sending any information.

Details

Cookie Name: __hs_do_not_track
Category: Necessary
Service: HubSpot
Duration: 13 months
Data Source: Manual

Consent Requirement

This cookie is classified as necessary and typically does not require consent. It is essential for basic website functionality.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Exempt from prior consent under the strictly necessary exemption (ePrivacy Directive Article 5(3)), provided __hs_do_not_track is genuinely required for the service the visitor requested. It must still be listed in your cookie policy.

UK GDPR & PECR

Exempt from consent under PECR Regulation 6(4) when strictly necessary. Disclosure in your cookie policy is still required.

CCPA/CPRA (California)

No opt-out is required for strictly necessary cookies, but __hs_do_not_track must be disclosed in your privacy policy.

Managing __hs_do_not_track with a Consent Banner

A consent management platform lists __hs_do_not_track in the banner's cookie table under the necessary category. Because it is strictly necessary, it stays active without an opt-in, but disclosing it keeps your cookie policy accurate. Kukie.io's scanner detects it automatically and keeps the disclosure up to date as your site changes.

Frequently Asked Questions

Does the __hs_do_not_track cookie require consent?

No. __hs_do_not_track is classified as strictly necessary, so it can be set without prior consent under GDPR and PECR. It must still be listed in your cookie policy.

How long does the __hs_do_not_track cookie last?

__hs_do_not_track typically persists for 13 months. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the __hs_do_not_track cookie?

__hs_do_not_track is set by HubSpot. It is categorised as necessary.

How do I block or delete the __hs_do_not_track cookie?

Visitors can delete __hs_do_not_track at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds necessary cookies back until the visitor opts in.