Does the __hs_initial_opt_in cookie need consent?

Usually not. __hs_initial_opt_in is in the Essential category, and strictly necessary cookies are exempt from consent under the ePrivacy Directive and PECR. It must still be listed in your cookie policy.

How long does the __hs_initial_opt_in cookie last?

__hs_initial_opt_in usually lasts 7 days. The exact lifetime depends on the site's settings and the version of the script that sets it.

Who sets the __hs_initial_opt_in cookie?

__hs_initial_opt_in is set by HubSpot. It is in the Essential category.

How do I block or delete the __hs_initial_opt_in cookie?

Visitors can delete __hs_initial_opt_in in their browser's cookie settings, although the website may not work properly without it. A consent banner lists it under Essential, which is always active, so it is not blocked.

Essential

__hs_initial_opt_in cookie

Set by HubSpot.

What it does

Stores initial cookie consent state.

Cookie name: __hs_initial_opt_in
Category: Essential
Provider: HubSpot
Duration: 7 days
Data source: Kukie.io

Consent

Usually not needed

__hs_initial_opt_in is in the Essential category. Strictly necessary cookies are exempt from consent under Article 5(3) of the ePrivacy Directive, as long as the cookie is really needed for the service the visitor asked for. It still belongs in your cookie policy.

GDPR and ePrivacy (EU): Exempt from prior consent under the strictly necessary exemption (Article 5(3) of the ePrivacy Directive), as long as __hs_initial_opt_in is really needed for the service the visitor asked for. It must still be listed in your cookie policy.
UK GDPR and PECR: Exempt from consent under PECR Regulation 6(4) when strictly necessary. It must still be listed in your cookie policy.
CCPA and CPRA (California): No opt-out is needed for a strictly necessary cookie, but __hs_initial_opt_in must be disclosed in your privacy policy.

Managing __hs_initial_opt_in with a consent banner

A consent banner lists __hs_initial_opt_in in its cookie table under Essential, the category that is always active. Because it is strictly necessary, it works without an opt-in, and listing it keeps your cookie policy accurate. Kukie.io's cookie scanner finds it when it scans your website.

Learn more about script blocking

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