Necessary

"__hs_initial_opt_in" Cookie

HubSpot

Description

Stores initial cookie consent state.

Details

Cookie Name: __hs_initial_opt_in
Category: Necessary
Service: HubSpot
Duration: 7 days
Data Source: Manual

Consent Requirement

This cookie is classified as necessary and typically does not require consent. It is essential for basic website functionality.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Exempt from prior consent under the strictly necessary exemption (ePrivacy Directive Article 5(3)), provided __hs_initial_opt_in is genuinely required for the service the visitor requested. It must still be listed in your cookie policy.

UK GDPR & PECR

Exempt from consent under PECR Regulation 6(4) when strictly necessary. Disclosure in your cookie policy is still required.

CCPA/CPRA (California)

No opt-out is required for strictly necessary cookies, but __hs_initial_opt_in must be disclosed in your privacy policy.

Managing __hs_initial_opt_in with a Consent Banner

A consent management platform lists __hs_initial_opt_in in the banner's cookie table under the necessary category. Because it is strictly necessary, it stays active without an opt-in, but disclosing it keeps your cookie policy accurate. Kukie.io's scanner detects it automatically and keeps the disclosure up to date as your site changes.

Frequently Asked Questions

Does the __hs_initial_opt_in cookie require consent?

No. __hs_initial_opt_in is classified as strictly necessary, so it can be set without prior consent under GDPR and PECR. It must still be listed in your cookie policy.

How long does the __hs_initial_opt_in cookie last?

__hs_initial_opt_in typically persists for 7 days. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the __hs_initial_opt_in cookie?

__hs_initial_opt_in is set by HubSpot. It is categorised as necessary.

How do I block or delete the __hs_initial_opt_in cookie?

Visitors can delete __hs_initial_opt_in at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds necessary cookies back until the visitor opts in.