Marketing

"_gtmeec" Cookie

Stape · Google LLC

Description

Used by Meta to store user data for reuse, enabling more efficient and accurate tracking and targeting.

Details

Cookie Name: _gtmeec
Category: Marketing
Service: Stape
Vendor: Google LLC
Duration: 3 months
Popularity: 0.3% of scanned websites
Data Source: Open cookie db

Consent Requirement

This cookie is classified as marketing/advertising. It requires explicit user consent under virtually all privacy regulations including GDPR, CCPA, and ePrivacy.

Consent Requirements by Regulation

GDPR & ePrivacy (EU)

Explicit prior consent is required before setting _gtmeec. Advertising and tracking cookies are never covered by the strictly necessary exemption.

UK GDPR & PECR

Explicit consent is required before setting _gtmeec.

CCPA/CPRA (California)

Setting _gtmeec for cross-context behavioural advertising is treated as sharing personal information: provide a "Do Not Sell or Share" opt-out and honour the Global Privacy Control signal.

Managing _gtmeec with a Consent Banner

A consent management platform keeps _gtmeec blocked until the visitor opts in to the marketing category. Kukie.io's scanner detects it automatically, categorises it, and the banner's auto-blocking holds back the script that sets it until consent is given - visitors who decline never receive it.

Frequently Asked Questions

Does the _gtmeec cookie require consent?

Yes. _gtmeec is a marketing cookie and requires explicit prior consent under GDPR, PECR, and the ePrivacy rules, plus a sale/share opt-out under CCPA/CPRA.

How long does the _gtmeec cookie last?

_gtmeec typically persists for 3 months. The exact lifetime can vary with the site's configuration and the version of the script that sets it.

Who sets the _gtmeec cookie?

_gtmeec is set by Stape (vendor: Google LLC). It is categorised as marketing.

How common is the _gtmeec cookie?

_gtmeec appears on about 0.3% of the websites scanned by Kukie.io, based on real scan data.

How do I block or delete the _gtmeec cookie?

Visitors can delete _gtmeec at any time through their browser's cookie settings. Site owners can keep it blocked until consent with a consent management platform: Kukie.io's auto-blocking holds marketing cookies back until the visitor opts in.