Measure with consent in place.
How to keep useful analytics when visitors can say no: Consent Mode, cookieless options and server-side tagging.
Analytics
Since 12 October 2026, an optimised Tag Manager container sends to Google Analytics, Google Ads and Floodlight without loading gtag.js for each tag. Consent defaults and updates work as before, but th...
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Analytics
Cookies
Cookies
Analytics
How to keep measuring your website when visitors can say no to analytics cookies. These articles cover Google Consent Mode and what it models, Google Analytics 4 behind a consent banner, cookieless and server-side options, tag management that waits for consent, and how to read your numbers once some visitors decline.
