Learn how to use website analytics responsibly while respecting user privacy and maintaining compliance with consent regulations. Explore cookieless tracking alternatives, server-side analytics setups, consent-aware tag management, and how to configure tools like Google Analytics 4 to work seamlessly with your cookie consent solution.
Guides
April 4, 2026 · 7 min read
Microsoft Clarity requires a valid consent signal before setting cookies for visitors in the EEA, UK...
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Analytics
March 31, 2026 · 8 min read
Adding a cookie consent banner often causes a 30-50% drop in Google Analytics traffic. The visitors...
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Cookies
March 20, 2026 · 7 min read
Cookie consent rates vary dramatically depending on where your visitors come from. Benchmark data sh...
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Cookies
March 20, 2026 · 7 min read
Server-side Google Tag Manager shifts data processing from the browser to your own server, giving yo...
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Analytics
March 20, 2026 · 8 min read
Privacy-focused analytics platforms promise traffic data without cookies or consent banners. Plausib...
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Analytics
March 20, 2026 · 7 min read
Plausible, Fathom, and Matomo each take a different approach to privacy-focused analytics. This comp...
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Analytics
March 20, 2026 · 7 min read
Cookie rejection rates above 50% in many European markets leave gaping holes in your analytics and a...
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Analytics
March 20, 2026 · 7 min read
When visitors reject analytics cookies, GA4 stops associating events with persistent user identifier...
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Cookies
March 20, 2026 · 8 min read
Cookie consent rates vary widely by industry, device type, and traffic source. Healthcare sites see...
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