Cookies
Learn how website cookies work, the different types of cookies, and how to manage them effectively to stay compliant with privacy regulations. Discover the difference between first-party and third-party cookies, understand session vs persistent cookies, and find out which cookies require explicit user consent under current data protection laws.
One-Click Reject: The EU's Push for Simpler Cookie Refusal and What It Means for You
EU regulators and the European Commission are pushing for one-click cookie rejection, requiring refuse and accept buttons to sit side by side on the first layer of every banner. This article breaks down the current enforcement landscape, the Digital Omnibus proposal, and the practical steps your website needs to take right now.
Meta Pixel and Cookie Consent: How to Fire the Pixel Only After Consent
Meta Pixel drops tracking cookies the moment it loads, making it a marketing cookie that requires consent under GDPR and the ePrivacy Directive. This guide covers three practical approaches to firing the Pixel only after a visitor grants permission: the fbq consent API, Google Tag Manager triggers, and server-side Conversions API.
How to Measure Marketing ROI When Half Your Visitors Reject Cookies
Cookie rejection rates above 50% in many European markets leave gaping holes in your analytics and attribution data. This guide covers practical strategies for recovering marketing ROI measurement through conversion modelling, server-side tagging, and first-party data collection.
Managing Cookie Consent Across Multiple Websites: A Strategy for Agencies
Agencies managing ten, fifty, or a hundred client websites face a unique cookie compliance challenge: every site needs its own consent configuration, yet the underlying regulatory requirements must be applied consistently. This guide covers the workflows, pitfalls, and technical approaches that make multi-site consent management scalable.
Magento Cookie Consent: How to Handle Third-Party Extensions and Tracking
Magento and Adobe Commerce stores rely heavily on third-party extensions for payments, analytics, and marketing. Each extension can introduce cookies that require consent under GDPR and the ePrivacy Directive. This guide covers how to identify, categorise, and control those cookies properly.
Local Storage, Session Storage, and IndexedDB: Are They Cookies Under the Law?
The ePrivacy Directive's consent requirement applies to all information stored on a user's device, not just HTTP cookies. Local storage, session storage, and IndexedDB all fall within scope. Understanding how regulators treat these technologies helps you avoid compliance gaps that a cookie-only audit would miss.
Intercom, Drift, and Live Chat Cookies: Do Chat Widgets Need Consent?
Live chat widgets set cookies that track visitors, store conversations, and identify returning users. Under GDPR and the ePrivacy Directive, most of these cookies require prior consent before they load on your site.
LinkedIn Insight Tag and GDPR: A Setup Guide for Compliant Tracking
The LinkedIn Insight Tag fires tracking cookies the moment it loads, making consent-based loading essential under GDPR. This guide covers how to block the tag until consent is granted, which cookies it sets, and how the Conversions API offers a more privacy-resilient alternative.
How to Improve Cookie Consent Rates Without Using Dark Patterns
Cookie consent rates vary wildly depending on how your banner looks, what it says, and when it appears. This guide covers ethical, regulation-safe techniques to raise opt-in rates through better design, clearer copy, and compliant A/B testing.